Here's what you get...
$997 one time fee
$500 add-on fee for guests (manager, business partner, etc)
BONUS #1: Presentation recordings with professional video and audio ($1,997 value)
BONUS #2: One-on-One Coaching call with Dustin before the event ($997 value)
The 100% Confidence Guarantee: if this event doesn’t exceed your expectations, we will refund 100% of your event ticket, hotel and airfare. No questions asked.
WHY YOU MUST ATTEND THIS EVENT
I’ve been in the fitness industry for two decades. My journey began in 2004 when I became a Certified Trainer, and it’s been a wild, transformative ride ever since.
My Timeline as a Gym Owner:
2011: Opened my first gym with just 40 clients.
2012-2017: Grew to 6 locations across Southern California, navigating the challenges of scaling in a hyper-competitive market.
2020: Founded Gym Reinforcements to support other Gym Owners
When I started my first gym, I was a one-man show. I handled everything: coaching, marketing, sales, cleaning, managing finances, and building a team. My wife was my biggest supporter, and together we turned that small facility into a half-million-dollar business within three years.
Success at one location gave me the confidence to expand—but scaling turned out to be a completely different challenge. What worked at one gym didn’t translate perfectly to multiple locations. I learned some tough lessons: revenue can stagnate, profit can shrink, and culture can get toxic without the right systems in place.
Over time, I figured out how to streamline operations, build effective teams, and create systems that made the business work for me on auto-pilot. Today, my gyms run successfully without my day-to-day involvement, giving me the freedom to focus on what I love: helping other Gym Owners thrive in their own businesses.
Gym Tour – Check out the cool gyms in the area to get inspriation.
Deep Ellum - Live music, bars and restaurants (get famous BBQ at Terry Blacks)
American Airlines - Watch the Dallas Mavericks on Feb 21
Legacy West - This is a popular outdoor mall with live music and food hall
Putt Shack – Unique indoor mini golf with a video game spin
Sixth Floor Musuem - History nerds can learn about the JFK assasination here
White Rock Lake - Popular place to bike, jog or walk with beautiful scenery
Friday, Feb 21 -- 8am - 5pm
Group Workout
7-Figure Marketing Method
Hot Seats - Group A
Lunch
Hot Seats - Group B
Automatic Money Making
[GUEST SPEAKER]
Dinner
Sat, Feb 22 -- 8am - 5pm
Group Workout
Attracting Superstar Talent
Next Level Coaching Product
Lunch
Cold to Sold Sales Process
Building Your Leadership Muscles [GUEST SPEAKER]
$500 add-on fee for guests (manager, partner, coach)
BONUS #1: Presentation recordings ($1,997 value)
BONUS #2: 1-1 Coaching call with Dustin ($997 value)
The 100% Confidence Guarantee:
if this event doesn’t exceed your expectations, we will refund 100% of your event ticket, hotel and airfare.